Tom Mahoney
Primary Use: Fraud Prevention
Sites Tracked: 3
Tom Mahoney is the primary author/developer of
Preventing E-Commerce Chargebacks and the Founder
and Director of Merchant 911.org, the largest
Internet information exchange for E-merchants
seeking to prevent E-Commerce chargebacks.
Tom combines seven years in law enforcement, 20
years as a computer network professional, and the
horror stories of over 3400 E-Commerce merchants
who belong to Merchant 911.org to provide a unique
"in-the trenches" perspective on fraud prevention.
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I've used the service almost since the day you gave me the
account. It appears to be everything you say it is. We've
had only one fraudulent transaction on the
preventchargebacks.com site and that was my fault for not
catching it.
Since using your service on the Merchant911
site, my application screening has been easier - I get
hardly any apps with just garbage entered.
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Phil and Clara McKinney
Primary Use: Fraud Prevention
Sites Tracked: 3
MaxPatch Ink Supplies is a family
business founded in 1999, dedicated to
providing 'Top Notch' and easy to use
alternatives to expensive OEM inkjet
printer supplies.
Clara is the 'Web-mistress' and has
extensive accounting experience, amongst
the many other things she does to make
MaxPatch Ink run smoothly. Phil is past
Vice-Chair of the Madison County, NC
Chamber Of Commerce. He also lectured and
provided support for small businesses at
the Mountain Microenterprise Fund for
Western North Carolina.
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Your GeoDetector service kept us from literally
pulling our hair out!
We own and operate an ecommerce printer
supplies business, MaxPatch Ink. About seven
months ago we had what seemed like an invasion of
"card checkers". They were adding an item or two
to the shopping cart and then entering random
credit card nubers until they found ones that were
"legit". We're not talking just a few but
hundreds at a time! The cards were never charged
as it only gives an "authorization" to do so.
Needless to say, it took hours (each day) to
delete from the server. We were at our wits
end.... Then we discovered GeoDetector!
We contacted Tom Mahoney at Merchant911.org for
some advice and he referred us to GeoDetector.
After signing up for the GeoDetector service and
simply installing some script on our web pages,
the invasion stopped. Period. Selecting the
geolocations we wanted to block (via the
easy-to-use interface) was a snap!
Mo more hair pulling and lost hours. We
continue to use this valuable service!
P.S. - We really like the new GeoDetector 2.0,
with even more controls.
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Peter Bradford
Primary Use: Tracking Advertising
Sites Tracked: 600+
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Click To Listen To Peter Bradford
Appx. 1 minute
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Peter Bradford is the executive Vice President and
founder of Peak Impact Inc, a Canadian company
that specializes in lead generation. Their
proprietary lead generation systems provide
thousands of customers with real-time business
leads and web site traffic.
Peter is also an expert in marketing
and online traffic monetization. His background
includes business development, sales, and
management.
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"Our company has about 660 domains. I was really impressed
with the first day when we put on the Geo Detector code. We
were able to able to pinpoint every visitor across all of our
domains to see right where they were coming from, right down to the
city.
"I also love the reports! In the first day I noticed 3% of all of my
traffic was coming from high fraud regions, which was really
interesting to see. It's also enabled me to better target my
advertising to certain regions. When we do a national campaign I
just take a bit of code from Geo Detector and put in on that
landing page. Then I can see where all the traffic is coming from so
that the next time I run that campaign I can target my marketing dollars
to the most profitable regions.
"Overall, this tool has really helped us with both our fraud screening
and to do more cost-effective marketing. I look forward to the continued
use and future enhancements of Geo Detector."
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JB McKee
Primary Use: Fraud Prevention
Sites Tracked: 1,000+
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Click To Listen To JB McKee
Appx. 1 minute
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JB McKee is the CEO and Founder of FusionQuest,
Inc, an affiliate network of over 40,000 publishers.
He has been in the affiliate marketing industry
for over 10 years.
JB pioneered the UltraLinks clean link
technology for affiliate software, which uses
direct links in order to improve merchant page
rankings. His background is in mechanical
engineering and web software developemnt.
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I service a network of 40,000 online affiliates. I'm excited
about giving all of my merchants the ability to track all of their
traffic regionally. It's going to help them immediately determine where
a potential affiliate is located and block any from high fraud
regions. This is big issue in the affiliate marketing industry.
"Now instead of just asking an affiliate where they are located the
merchant can absolutely verify the truth of that statement before
opening their programs to fraudulent activity. This is an industry wide
challenge that costs affiliate marketers hundreds of thousands of
dollars each year. With Geo Detector, we're going to put a
stop to a lot of that. Keep up the great work!"
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